Carl T. Rogers, MFA

UX Research + Design Portfolio

Strategic Research Meets Visual Storytelling

For 6 years, Carl has delivered outstanding qual and quant research and experience design that drives strategic business outcomes and seamless customer experiences. Carl's extensive background in cinematic storytelling has enabled him to tell engaging customer stories to increase stakeholder buy-in and advocate for user needs.

UXR + Design Strategy Case Studies

Below is a curated set of case studies which highlight some of the UX research & design strategy projects I've worked on: 

Intranet Optimization Research 

Read the Case Study

HVAC IoT Concept Research

Read the Case Study

Mango App UI Redesign

Read the Case Study

Employee Experience Research

Read the Case Study

I'm a Filmmaker turned UX Researcher & Designer

What does making movies have to do with researching and designing user experiences?
Everything:

  • Contextual inquiry and user interviews are like directing non-actors.
  • Journey maps and user flows are plot-driven narratives. 
  • User personas are empathy-driven character creation. 
  • Generating and presenting research synthesis are both thematic storytelling.

When I realized this connection between story and User Experience, my whole world opened up—and I bring this unique mix of creative writing, analytic philosophy, and narrative logic to every research project.

I'm a life-long learner, and I relish the chance to become a SME in my client's field. It's rewarding to know that what I learn and analyze helps make business more profitable and users' lives better!

Finally, being constantly learning gives me even more opportunities to teach and mentor those around me. I'm a teacher at heart, and so I love learning about others' areas of expertise in addition to sharing my own knowledge.

Professional Skills: 

Qualitative Research | Quantitative Research | Generative Research | Evaluative Research | Python | Data Analysis | UX Design | Journey Mapping | User Personas & Flows | Iterative Prototyping | Survey Design | Wireframing | Competitive Analysis | Market Research | Mentoring | Workshop Facilitation | Human-Centered Design | Design Thinking | Contextual Inquiry

Connect on LinkedIn

User Experience Articles

I also write articles about UX Research and Strategy for UX publications on Medium.

Read More

Film Directing Portfolio

I showcase my extensive experience as a screenwriter and director on this site.

See Awards

Screenwriting & Story Blog

I teach others how to become better screenwriters through videos and courses.

Read More
Note: As a researcher and strategist at a UX consultancy, I’m unable to share actual research findings or data visualizations due to NDA. The images you see in my case studies are facsimiles based on original documentation.